e.l.f., or EyesLipFace, is an American cosmetics brand from Oakland, California. e.l.f. Cosmetics produces inexpensive and high-quality makeup and skin-care products, including mineral-based makeup, eyeliners, eyeshadows, lipsticks, lip glosses, bronzers, and makeup accessories. In addition, e.l.f. Cosmetics are 100% cruelty-free and the company supports PETA's no fur campaign.
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