When you subscribe for the Pura Vida newsletter not only will you be in the loop for the latest product annoucements and sales you will also get a $10 off Pura Vida coupon to get a discount on your next purchase.
Beyond this when you sign up you will also get a link to send out to your friends. Family members, coworkers, basically everyone you know. When they make a purchase from your link they will get 50% off their purchase. Yes you read that correctly a whole half off. When they make their purchase you will also get $10 back in credit that you can use on your next purchase.