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Everything you need to know about Black Friday


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When is it and what to expect?

Black Friday officially begins the day after Thanksgiving – but be on the lookout starting November 1st, and especially the week of Thanksgiving. Top brands and retailers will be releasing ads revealing their best offers in the days leading up to the year’s biggest sales event.

And, the best deals of the year aren’t confined to a single day. Many retailers now begin their Black Friday discounts well in advance of Thanksgiving, with sales often continuing through to Cyber Monday and the end of November. Still, you can be sure that the day after Thanksgiving is when you’ll find the best deals from the most retailers.

Which retailers participate in Black Friday?

The big name retailers always show up for Black Friday, both in-store and online – that means this year’s Black Friday deals are sure to include everything you need from the stores you love. Best Buy, Walmart, Target, and GameStop consistently provide some of the best offers for big savings, just to name a few.

Snagging a deal on electronics is often a huge part of holiday shopping, which means Black Friday sales at Best Buy, Walmart, and Gamestop are a fantastic way to find the best discounts on TVs, computers and laptops, games and gaming consoles, and other home electronics.

Black Friday is also one of the best times of the year to get a great deal on new clothes, so you can be sure to find some awesome savings at stores like JCPenney, Macy’s, and Kohls. All three retailers will be offering big discounts both online and in-store, along with hassle free shipping and returns.

Where to find the best deals and biggest savings

With retailers in full competition to offer the best Black Friday sales, you don’t have to look far to find the best deals. But, as always, the big names can also afford the biggest discounts. Here’s what to expect:

  • Up to 50% at Target
  • Up to 70% off at Macy’s and Kohl’s
  • Up to 75% off at Walmart and Best Buy
  • Up to 80% off at JCPenny and GameStop

Previous Black Friday Deals

If last year’s deals are any indicator – and we know they certainly are – then take a look at some of these:

LG 37” 2.1 300W Sound Bar
Only $99, discounted from $229

KitchenAid Professional 5-Quart Mixer
Only $219.99, discounted from $449.99

Best Buy:
Beats by Dr. Dre Powerbeats 3 Wireless Headphones
Only $99.99, discounted from $199.99

Other Black Friday shops

Check out our top offers from these shops participating in Black Friday


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Shop Up to 50% Off Everything at the Ted Baker Black Friday Sale


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Enjoy 25 - 30% off all home decor options from Neiman Marcus


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Black Friday Starts Now! Enjoy 53% Off ThinkPad Laptops


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Pre-Black Friday Deals: up to 33% Off!


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Snag up to 50% Off during the Black Friday & Christmas sale + free shipping on orders over $50


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Get up to 20% Off AppleCare+


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Save up to 50% off Samsung Galaxy devices


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Save Up to 50% On Top Brands


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Take up to 40% - 60% Off Your Purchases


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Check out our current deals from your favorite shops

Black Friday FAQs

Can I get Black Friday deals online?

Yes, many retailers now participate in Black Friday both online and in-store, but be sure to do your research on any must-have items. Some retailers still reserve special in-store discounts for their Black Friday doorbusters.

When do Black Friday ads come out?

Expect to start seeing Black Friday ads starting on November 1, but they may come out as late as the week of Thanksgiving. Stay up to date on all the latest news by signing up for Black Friday newsletters and keeping up with brands on social media to be the first to know as soon as the ads drop.

Are Black Friday deals available only on Friday?

Not necessarily. While it’s true that all participating retailers are guaranteed to show up on the day of Black Friday, many stores now begin their Black Friday sales early, and extend them through December 1st.

Is it safe to shop online during Black Friday sales?

Yes. All major retailers employ state-of-the-art protection to keep users’ private information safe all-year-round and especially during Black Friday. The best way to avoid a scam or fraud is to only buy from brands and websites you trust, and keep an eye on your finances in case anything out of the ordinary shows up, that way you can immediately take care of it.

Are Black Friday deals better than Cyber Monday?

Sometimes they are, sometimes they aren’t, and sometimes they’re the same. The best way to tell is to shop around for a specific product you’re interested in, and if you see a great deal, go ahead and take advantage of it. You can also keep an eye on Black Friday ads from major retailers like Walmart, Best Buy, and Target to see what prices you may be able to expect.

Can I use coupon codes on top of Black Friday discounts?

Yes, most retailers accept coupons for your online Black Friday purchases. That means even more savings on the year’s best deals, and CNN Coupons will be keeping our codes up to date throughout the Black Friday sales event.

Can I still find Black Friday deals on brands outside the US?

Yes! Many brands who sell to US audiences often engage in the Black Friday sales event to offer savings to customers worldwide. Black Friday itself has become more international in recent years as well, with more and more retailers offering sales during that weekend.

How do I find out when a brand's Black Friday sale will start?

The best way to find out when Black Friday sales start at a specific brand is to sign up for their email newsletter and also follow them on social media channels like Twitter, Instagram, and Facebook. Often, brands will post ads ahead of time to give customers an idea of what to expect in the sale.

Can I get Black Friday deals on items other than electronics and clothing?

Absolutely! Shops of all kinds are getting on board with the holiday shopping spirit, with brands from pet supplies to auto parts offering Black Friday savings. If you’re looking to save somewhere specific, check and see if they have Black Friday deals - they very well might!

Can I use store credit or layaway plans to take advantage of Black Friday sales?

Yes. Many stores offer credit programs or installment plans that allow you to take advantage of great deals right away and still pay over time to reduce the financial impact on a single day or card.

Top shops participating in Black Friday

Find out more information about Black Friday at these shops including saving tips, deals from previous year and expected deals this year