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Check out the latest offers from H&M, plus last year's Black Friday deals and tips to save

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What to expect for Black Friday at H&M?

H&M has one of the best Black Friday sales around, giving all online and in-store shoppers 30% off of everything. Whether you’re shopping for apparel, accessories, home decor, or anything else you need, you’re guaranteed to save on your purchase. Last year, you could score free items from departments throughout the store.

Previous H&M Black Friday Deals:

  • Blouse with Stand-Up Collar, only $18 from regular price $25
  • Padded Puffer Jacket, only $49 from regular price $70
  • Black Peplum Blouse, only $18 from regular price $25
  • Bib Overall Dress, only $25 from regular price $35

When is Black Friday at H&M?

The Black Friday sale at H&M runs all day on Friday, November 29th for one-day-only, so be sure to shop early to get the best savings on all your favorite pieces. Check your local store to see when doors open on Black Friday.

H&M Black Friday fast facts

When November 29
Where Online and in-store
Discounts on Apparel, accessories, shoes, and home decor
Discounts up to 30%
Online Coupons Yes
Store Hours Depends on location

H&M Black Friday Tips


Get Black Friday updates sent right to your phone by downloading the H&M App. You can scan price tags, receive bonus discounts, track packages, and more.


Joining the H&M loyalty program and earn points for all of your purchases, plus you’ll get 10% off of your first purchase.


Save on shipping during Black Friday at H&M. Just spend $40 or more and your items ship for free!

Black Friday FAQs for H&M

Is the H&M Black Friday sale online?

Yes, you can shop for incredible discounts online and in-stores.

Are H&M's Black Friday discounts the same online and in-store?

Yes! You’ll find the exact same deals in-store as you would online during the H&M Black Friday sales event.

How do I redeem a coupon code at H&M during Black Friday?

You can redeem your discount by entering the unique coupon code during checkout and selecting "apply."

Can I return items I purchased from H&M during Black Friday?

Yes. You’ll have 30 days to return any items purchased from the Black Friday sale. You can return items for free to your local store or by mail for an additional shipping fee of $5.99.

When is the best time to shop for deals at H&M during Black Friday?

The best time to shop for H&M discounts is at the beginning of the day to ensure that the items you’re looking for are in-stock.

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